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Successfully mastering the wedding season - 9 tips for event locations

The wedding season is one of the most important times of the year for event venues. To make your wedding venue the perfect place for the best day of your customers' lives, you need well thought-out planning, the right contacts and the ideal equipment. We will show you how to gear your event location towards weddings and achieve long-term success.

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9 Tips for wedding organizers - how to make your venue a success

Become the go-to venue for brides and grooms for their perfect wedding reception. Our helpful tips will support you and your guests in planning your wedding and hosting the big day. This will ensure a successful celebration that will be remembered positively from the speeches to the ceremony.

Remember: Satisfied guests are the best marketing! If you help a couple to organize their dream wedding, you may soon be able to welcome the best man, friends or family members as the next bridal couple in your event location!

Tip #1: From permits to insurance - the basics

As a first step, even before your wedding venue goes into operation, you should find out about the necessary permits and obtain them promptly. These can vary from location to location. Do you need certain insurance or authorization to play music or serve alcohol? If you find out about your local regulations in advance, you will avoid problems that could arise later.

Tip #2: Open a wedding hall - the perfect location

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The first important point when opening a wedding venue is your location. The following can be an advantage:

  • Location: The location of your wedding venue is of great importance. Ideally, it should be close to local churches and registry offices.

  • Accommodation: Nearby hotels or inns or in-house accommodation are extremely practical and simplify the organization for the bride and groom.

  • Space: The premises of your location should definitely offer enough space for a dance floor. There should also be enough space for creative interludes by the wedding guests.

  • Outdoor area: Especially in spring and summer, many couples want to celebrate their wedding at least partly outdoors. A well-kept outdoor area is therefore an absolute must. Have the right outdoor equipment ready and be prepared if the weather doesn't cooperate and the celebration has to be moved indoors at short notice.

  • Sanitary facilities: A sufficient number of toilets is also important. There should also be breastfeeding and baby changing facilities for parents. Ideally, all sanitary facilities should also be barrier-free and therefore easily accessible for all guests.

Tip #3: Create a business plan and marketing strategy

A well thought-out business plan helps you to structure all aspects of your event location. This allows you to calculate the costs for your initial equipment and the operation of your location and create a targeted marketing strategy.

Ensure visibility with a website

You should also create a professional website for your venue. This online presence is usually the first thing that couples see when looking for a location and therefore becomes the flagship for your business. A clear structure of the site helps potential guests to find their way around, while professionally taken photos give a good impression of your venue. Also keep in mind that your website should be search engine optimized (SEO) to be findable on Google and other search engines.

Representation on social media

Think about social media too! A Facebook page and an Instagram profile offer you a good opportunity to report on current events, engage with former and potential guests and share photos.

Tip #4: Networking - relationships are everything

Relationships are everything - this is especially true in the event industry. A strong network of suppliers and service providers will make your event location more successful. Build up connections with photographers, florists, caterers, wine merchants, musicians and wedding planners. The more additional services you can offer, the more attractive your venue will be for couples. Actively approach suitable entrepreneurs in your area and attend wedding fairs or workshops to make beneficial acquaintances there too.

Additional tip:

Work with drinks suppliers or decorators to offer your customers an all-round carefree package. These partnerships not only increase the satisfaction of the couples, but also your turnover.

Tip #5: Communication with your guests

When preparing for a wedding, clear communication is crucial to avoid misunderstandings. This applies to conversations with suppliers, musicians and, above all, the bride and groom. Before the party is organized, topics such as the arrival of guests, the end of the party, buffet or decorations should be clarified. It should also be clear when and how the location is to be cleaned and what cleaning costs will be incurred.

Regular updates and consultations with the wedding couples ensure that the event runs smoothly and that any problems are identified as early as possible. This transparent communication process ensures satisfied guests and sets your event location apart from the competition.

Additional tip:

Create a written set of rules that clarifies how to handle the location and decorations. You can use this set of rules again and again to protect yourself and your property.

Tip #6: The right equipment for wedding venues

The ideal equipment is the basis for successful celebrations at your wedding venue. This equipment should be available:

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Festive furniture

Whether for the ballroom or the outdoor area: sturdy yet elegant furniture is essential for every wedding celebration. Robust furniture is ideal as it is particularly durable and can withstand many celebrations. At the same time, the furniture should not be too heavy or unwieldy so that it can be easily moved or stored according to the bride and groom's ideas and the number of guests. Stackable chairs are particularly easy to store and save space.

Don't forget the matching outdoor furniture. Bar tables with matching white bar table covers are particularly popular, for example for the champagne reception after the wedding ceremony. Weatherproof and mobile solutions are practical and can be positioned flexibly depending on the weather and requirements.

Do you need tips and inspiration for furnishing your outdoor area? Read our outdoor dining guide and our article on outdoor living room and find out how indoor and outdoor areas can merge.

Smart buffet accessories

Many couples opt for a buffet on their special day to provide their guests with delicious food. Whether it's a cake, salad or dinner buffet: with the right equipment, you can present the food attractively and hygienically.

In addition to the buffet system itself, this also includes various accessories, for example:

Practical bar equipment

A bar is a must at the wedding. Mobile models that can be used both indoors and outdoors are particularly practical.

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Behind the bar or on the dining tables, bottle coolers are often used to cool sparkling wine, champagne or wine. Champagne tubs offer enough space for several bottles. Of course, a selection of glasses is also part of the bar. Make sure you have the right and sufficient glasses to hand for different drinks. These include long drink glasses, sparkling wine glasses, wine glasses and various drinking glasses . Cocktails are also very popular with wedding guests - for this you need equipment such as cocktail glasses, pourers and cocktail shakers.

Would you like to offer your guests an impressive eye-catcher at the bar? How about an Aperol Spritz Tower or a champagne pyramid? In our magazine, we tell you how to design the tower and pyramid safely and attractively.

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Complete equipment for the banquet table

For many guests, the banquet is one of the highlights of a wedding. The delicacies taste even better at an elegantly laid table. You will need the following equipment for the table setting:

  • Festive table linen: Elegant tablecloths, table runners and centerpieces are an eye-catcher on the table.
  • Elegant cloth napkins: Cotton or linen napkins are a must for the wedding day.
  • Fine tableware : From delicate porcelain to colorful stoneware - depending on the style, different tableware suits the location and the celebration.
  • Noble cutlery: Heavy, high-quality cutlery sits comfortably in the hand and creates an elegant look.
  • Practical table signs: Use various place cards and menus to show your guests where they are seated and inform them about the wedding menu.

If you offer table service, practical serving trolleys also help you to bring dishes and drinks to the tables easily, quickly and with fewer staff.

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Festive decoration

The right decorations add the finishing touches to your wedding location and create the right ambience. These include candlesticks, tea light holders, lanterns, fairy lights, white fabric panels, vases and of course flowers - fresh or dried flowers. Couples often want to take care of the decorations and flower selection themselves. However, a neutral basic decoration is still a good idea, as these products can be combined well with other decorative elements. Go for the wedding color white - this will cover the wishes of most couples.

Tip #7: Sound system for music and speeches

After the meal, many wedding guests are drawn to the dance floor. Regardless of whether your wedding couple has booked a band or would like to play music from a playlist: a sound system ensures that the background music is played in good quality.

However, a good sound system is also absolutely essential apart from the music. After all, there are often speeches or interludes at weddings. With the help of speakers and microphones, the speakers are clearly audible throughout the room.

Tip #8: Perfect the service

First-class service is the flagship of every wedding location. Make sure that you have sufficient service staff available. Your venue will look particularly professional if you provide your staff with uniform work clothing. Clothing in lighter colors is particularly suitable for a joyous occasion such as a wedding.

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Tip #9: Personalization for your bridal couple

For many couples, the wedding is one of the most important days in their relationship - as an event location, you can make this festive occasion even more beautiful. A special way to personalize a wedding is with individualized products. These include, for example, glasses engraved with the couple's initials or embroidered cloth napkins - small details with a big impact.

At LUSINI, you can have products personalized from just one item. This allows you to order unique items and pass them on to your customers for a small surcharge. This creates an additional source of income for you and makes your bride and groom's special day an even better experience.

Hosting weddings - successfully and professionally with LUSINI

With the right preparation, the right equipment and a professional service, your event location will become a sought-after address for weddings. Use the wedding season to put your location in the spotlight and ensure that bridal couples and their guests experience unforgettable moments.

Do you need help or inspiration when it comes to furnishing and decorating your wedding venue? Our experts will be happy to help you. Let us advise you or visit our showroom . We look forward to seeing you!

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